What is a website presence

It's like having a yellow pages advert but with a much wider audience and a lot more advantages

For a small business, a website presence is similar to an advertisement you would place in the yellow pages, except that for a cost similar to that of a small advertisement in the yellow pages, you can have the equivalent of a full page dedicated to your advertisement, including photos and colour, interactive features like making it easy for people to send you e-mail, online forms, etc…

Of course, a website presence is not only useful for businesses, for example you could use a website presence for Clubs, Organisations, Churches, Fetes, News, Individuals and much more.

A website presence is in the form of one or more web pages which can be viewed by virtually anyone around the world using a personal computer that is connected to the internet. The potential for advertising exposure is thus enormous.

People often ask how someone connected to the internet manages to find your website presence. This is done by the use of a special program called a search engine that virtually anyone can access from the browser program mentioned above.

What this search engine does is to take a few keywords that someone is looking for and matches this against every web page that it knows about to see if it can find a match, and then return a list of the description of matching web pages and offering the option to view those pages.